Sunday, March 4, 2018

Why the FAN Token is Likely to Succeed


FCFL’s (Fan Controlled Football League) FAN token is the first token (other than Ethereum) that I’m truly excited about. Unlike others, it meets all of the requirements that I’d want to see before investing in any token.

Generally speaking, my minimum requirements are:

  • A business with a clear vision, not just for their product, but for the business they will build around their product.
  • A strong team, with a variety of backgrounds, and experience running other businesses in the past.
  • Either an already launched product, or a clear roadmap to launch in the relatively near future.
  • A focus on what will happen AFTER the token sale, not just before and during the ICO.
  • A clear benefit to buying and using the utility tokens, so that if the business is successful, then the tokens will be successful as well.


I’ll discuss how I see FCFL’s fit with each of these in a bit more detail…

A business with a clear vision, not just for their product, but for the business they will build around their product.
One easy way for me to test this criteria is to think about whether it’s obvious how the business will make money, and why people would be interested in their product. In FCFL’s case, this is clear – people love sports, want to engage more deeply with the teams they follow and would love the opportunity to be involved in running a team.

A strong team, with a variety of backgrounds, and experience running other businesses in the past.
Reviewing the information on FCFL’s team, this is also a hurdle that they pass easily. Their team (including founders) have impressive backgrounds, having been involved in numerous successful businesses before. I also like that their advisors are people with a ton of executive experience, and many of them aren’t just ‘crypto gurus’ but are from other industries. One of them is someone I know personally and have worked with before and his involvement is a good sign.

Either an already launched product, or a clear roadmap to launch in the relatively near future.
FCFL has already done a simplified experiment to prepare them for running a fan controlled league. The Salt Lake Screaming Eagles were a fan-controlled team, and by all accounts the experiment was a great success. This operational (and market fit) test is a huge plus in my book.

A focus on what will happen AFTER the token sale, not just before and during the ICO.
If you visit the FCFL website (fcfl.io), you’ll see that the focus is mostly on the league…not on the ICO. While some might like to see more details on the upcoming ICO, it’s another huge plus that the team there is clearly much more excited about the product launch than the ICO. The ICO is being treated as more of an implementation detail than an end in itself. That’s a good thing.

A clear benefit to buying and using the utility tokens, so that if the business is successful, then the tokens will be successful as well.
Unlike many tokens, the FCFL’s FAN tokens will have a clear utility. If you want to participate in running the league (and teams), you’re going to need them. Want to vote on firing the coach? Get some FAN tokens. Want to call a play for the team in an upcoming game? Get some FAN tokens. Want to be eligible for interactive league and team experiences? Get some FAN tokens.

While there should be plenty of other factors in any decision whether to invest in an ICO (or any potentially target of speculation), FCFL’s FAN tokens will be one of the first ICOs that meet all of my minimum requirements to be considered. I can’t wait to see how things progress on this project.

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